Effectively, that's the message: Keep the hype at bay." In keeping with that gameplan, the album's first single, "Bigger Than My Body", only went to radio a few weeks before the album's release promotional broadcasts of the album were limited to MTV.com and Mayer's official site, both of whom began streaming the complete album the September 2 before its release. We understand what we're creating is a career. Columbia Records Group president Will Botwin says, "We think we're being smart. Ĭolumbia Records used a conservative marketing campaign to promote the album. He further said that he likes the word "things" due to finding it "nondescript and dumb, kind of blunt".
Mayer explained that he did not want a "big and bold" title for the record and expressed that the name Heavier Things is "what it is" due to its "insignificance". He also got final approval on all radio edits. Mayer took greater control of the creative side with this album much of it was recorded in his New York City apartment. With Jack Joseph Puig as producer, loops and horns were more prominently featured.
Mayer felt he could be more relaxed focused on his art while making Heavier Things. Now that I'm in a higher gear, I don't have to press so hard on the gas, and I'm loving it.
There's a certain swing-for-the-fences feel and a hurried nature that I think you have when you're making your first record and have much to prove.
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